Use Google Ads profitably for your business

Google Ads services, support and training for business owners and digital marketers who want to create and maintain profitable ads.

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Use Google Ads with confidence

Google Ads (AdWords) can be an extremely profitable marketing tool for small businesses. So why do many owners find themselves disillusioned or confused about using it?

Maybe you’ve tried Google Ads services before but weren’t sure what you got out of it, or you’ve outsourced the task to others who promised amazing results but failed to deliver. With all the jargon, data and tech that comes with it, blindly trusting an expert (or yourself to muddle through) can sometimes seem like the only options.

If you’re looking for a different option, one that can actually help you understand what's going on in Google Ads and reach your real return on investment goals, please get in touch.

I can
help you...

Stop wasting money

I want to help local service businesses use Google Ads without feeling like they're taking a risk or wasting money.

Cut the confusion

I want to cut through the confusion and empower business owners like you to use Google Ads profitably – with a genuine understanding of how your advertising budget is spent and with proven strategies to achieve the best possible return on investment.

Focus on your goals

I lose the jargon and focus on what matters: that your Google Ads are profitable. My strategies are driven by data and ROI goals, and drawn from years of experience and training in Google Ads.

Google Ads for Local Service Businesses

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Google Ads Once-Off Jobs

Whether it's a thorough audit of your existing campaigns, a live Strategy Workshop where we go through your account together, or a complete rebuild or setup of your account, these are one-off projects with a clear start and finish.

With a complete rebuild or setup, I'll fix your existing account or build you a new one, done properly. You'll also get one month free in my signature online program, the Google Ads Setup System, so you're supported from day one.

An Audit or Workshop is a great way to diagnose issues or simply to check in -- and you'll get a credit to use toward full setup or access to the Setup System.

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Google Ads Done With You

If you're keen to manage your own Google Ads account -- and you're a local, service-based business -- my 'Google Ads Setup System' might be perfect for you.

It's a practical, step-by-step program to help you set up and manage a profitable Google Ads account, without having to learn complicated strategies you don't need.

With a Q&A forum and monthly video calls, you have direct access to me to help you along the way.

Get started with a free preview of the System today before you commit.

Get started

Profit-Focussed Google Ads services

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Google Ads Account Set-Up

I'll set up a new (or renew an existing) Google Ads account for your business, including conversion tracking, with campaigns geared to achieve your return on investment goals.

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1-On-1 Google Ads Workshop

Book a one-on-one call with me to get your Google Ads marketing back on track, whether you need to troubleshoot an issue, refine your strategy, or identify your next best move.

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The Google Ads Setup System

This beginner-friendly system shows you how to set up and run your own Google Ads campaigns. Built for local businesses that want more leads and bookings, it provides step-by-step guidance for building profitable campaigns you can confidently manage yourself without needing to become a Google Ads expert.

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People at a Google Ads workshop

What my clients say

Erin's approach is methodical and data-driven, paying attention to the correct setup of analytics and conversion tracking and the subsequent monitoring and analysis of reports to drive audience targeting and ad content choices. Erin is highly skilled in the process and technologies of online advertising and approaches the task with integrity, honesty and a genuine desire to deliver positive results.

Tom Cameron

todo.vu

For over two years, Erin has been our trusted partner in Google Ads, and her straightforward and results-driven approach is truly invaluable. In one of our accounts, she not only doubled our lead count within the same budget but also significantly improved lead quality. Erin's expertise has had a remarkable impact on our campaigns.

Dan Scanlan

A Head Start / Amazing Education

Erin Haywood is a must for any business looking to grow their online brand and sales. We highly recommend Erin; she used Google Ads to effectively distribute our message to different target audiences and has had continued success achieving profitable conversions. Erin is a pleasure to work with.

Mike Walsh & Natalie Walsh

Walsh Gates

It's been clear from the start that Erin genuinely cares about our success. She takes the time to understand our business, explains her strategies clearly, and provides transparency about our ad spend and ROI. Her enthusiasm in sharing good results is infectious. Having an ads manager who genuinely cares brings us tremendous peace of mind.

Penbe Durdu

IndyForms

From the blog

See more articles
Do the maths before you spend a cent on Google Ads

Do the maths before you spend a cent on Google Ads

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How much does it cost for Google Ads? (And is it worth it for your small business?)

How much does it cost for Google Ads? (And is it worth it for your small business?)

Google Ads costs vary depending on a number of reasons, but the more important question is whether it's actually viable for your business right now. Here's how to work that out before you spend a cent.

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7 questions to ask your next Google Ads consultant

7 questions to ask your next Google Ads consultant

Managing your own Google Ads can be beneficial, but sometimes it's just not feasible. If you want to hire an expert or agency to do it for you, here are 7 key questions to ask to help find the right person.

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Ready to get started with Google Ads? Get this right first!

Ready to get started with Google Ads? Get this right first!

Even the most enticing digital ad can fall flat if what follows the ad click doesn't live up to expectations. Below are our top PPC landing page best practices to help you craft the perfect follow-up to your digital advertisement.

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Request your FREE account audit

What's included?

We'll email you a tailored video with recommendations on improving your Google Ads performance, identifying areas of wasted spend and opportunities for growth.

We'll review:
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➜ Account & campaign settings
➜ Conversion tracking
➜ Keywords, ads and assets 
➜ Campaign structures
➜ Landing pages
➜ Any other areas of concern as identified by you!

You can give us temporary, read-only access to your account so we can complete the audit. Do this in Admin > Access & Security or watch this video. (Add email: erin@erinhaywood.com.au)

Alternatively, you can simply get in touch with me here.

Book now:

Let’s talk about how Google Ads can work for you

0423 057 739erin@erinhaywood.com.auMessage meRead blog
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A photograph of Google Ads Specialist Erin Haywood.

Our services

Google Ads account set up & support
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Google Ads account strategy workshop
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The Google Ads Setup System
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