Google Ads Account Set Up & Support

Google Ads account set up & support

Set up your Google Ads campaigns with an expert

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Get started with Google Ads

Set up your Google Ads account and campaigns ensuring they’re primed for profitability, without an ongoing monthly retainer fee.

In two four-hour sessions, you’ll work one-on-one with us to create or renew a Google Ads account for your business, one that’s strategically set up to achieve your specific return on investment goals as defined by your own data and objectives. 

This way, you can launch your Google Ads campaigns with confidence you’re putting your best foot forward from the beginning, eliminating wasted spend and reaching your ROI goals sooner. 

Then, you can manage the account by yourself with 12 consecutive weeks of ongoing support without additional ongoing fees beyond that of your Google Ads budget.

Why us?

Work directly with a dedicated strategist

‍We only work with a handful of clients at a time, so we can give you and your Google Ads marketing the in-depth attention that it deserves.

We're honest and transparent

Google Ads is complex and ever-evolving, and each account contains enough optimization options to keep a person busy for several lifetimes. So we don’t pretend to know it all. We apply what we have learned through years’ experience in Google Ads to achieve your set Cost Per Lead or Return On Investment goals, and we keep you up to date with what we’re doing at all times.

We’re experienced

For more than 5 years, Erin has experimented with and fine-tuned specific techniques in Google Ads to best achieve Cost Per Lead or Return On Investment goals for businesses in several industries. She’s familiar with industry best practices and strategies and tricks for optimal account creation, ensuring you can have the best start in Google Ads without the wasted spend.

We keep up to date with the latest in PPC

The pay-per-click advertising world is constantly changing; we keep up through Google’s and PPC-industry leaders’ content, webinars, social media channels and groups. We also maintain Google qualifications and partake in annual Google Ads workshops and training.

What’s included:

2 x 4-hour Google Ads workshops

You’ll work with us one-on-one to create a profitable Google Ads account for your business. This includes reviewing your website landing pages, discussing and devising strategy and goals, setting up the required external systems, and setting up strategic campaigns inside Google Ads (which include your ads and keywords). We’ll go through the entire process together, so you can see exactly what we’re doing and why. Both workshops are recorded, so you can revert back to them whenever you need to.

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Ongoing management support

We’ll provide you with the tools, templates and resources you need to monitor and improve your own Google Ads performance on a weekly basis. In addition to unlimited email support for 12 weeks after your campaigns’ launch, we will meet for a one-hour, one-on-one meeting each month for a total of 3 consecutive months, so that you can ask me any questions and receive any extra support as needed.

You will also be eligible to purchase my Google Ads course at a discounted rate.

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Book discovery call

Systems set-up

  • Google Analytics 4 account for your website
  • Google Tag Manager account for your website
  • Google remarketing tag installed on your website
  • Google conversion tag installed on your website
  • Conversion tracking, enhanced conversion tracking, and offline conversion tracking set-up
  • Google Search Console account for your website
  • Google My Business account for your website
  • All Google accounts linked with your Google Ads account
  • Ideal audience lists created
  • Customer match audiences created
  • Merchant Centre account created (e-commerce only)
  • Google Product feed uploaded and approved in Google Merchant Centre (e-commerce only)

Campaign creation

  • Keyword research relevant to your target audience, messages, industry and strategy
  • Campaigns set-up as required by your business and strategies [Campaign types: Search (text ads on Google Search), Display (image ads on web pages other than Google Search) and Shopping (product ads on Shopping tab)]
  • Creating ad groups to organise your ads and keywords according to specific themes and audience targeting
  • Creating engaging advertising copy, including for Google’s ad ‘extensions’ variations,  for each ad in your ad groups
  • Adding negative keywords and creating strategic negative keywords lists
  • Creating and testing desired conversion actions (form fills, bookings etc)
  • Applying audience targeting to campaigns as necessary
  • Applying location targeting
  • Setting bids and bidding strategies (how you pay for clicks on ads)
  • Structuring budget across campaigns
  • Setting up necessary Google Ads’ ‘scripts’ (automated rules for reporting and quality assurance purposes)
  • Setting up ongoing Reporting dashboard for weekly optimisations.

Ongoing support

  • Unlimited email support for 12 weeks post campaign launch
  • Monthly 1-hour, 1-on-1 meetings for 12 weeks post campaign launch
  • Google Ads templates and checklists for profitable management of the account and campaigns yourself.

No initial set-up fees

Monthly one-on-one calls

Unlimited calls & email support

Clear return on investment (ROI) goals

Quarterly strategy sessions

Live reporting dashboard

No lock-in contracts

No set-up fees

Who's this for?

Our Google Ads account set-up and support service is designed for small to mid-sized businesses who:

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  • have an established product or service that has demonstrated consistent ability to sell
  • have a high-converting website that already generates online sales and leads (you’re just ready to add more fuel to the fire!)
  • have a decent, mobile-optimised website that promotes your products/services and includes genuine customer reviews or testimonials where possible
  • are willing to spend at least $1,000 per month on a Google Ads budget (this is paid directly to your Google Ads account and is additional to my initial fee)
  • have existing email marketing nurture campaigns set up (welcome sequences, abandon cart emails, and so on)
  • have at least 1 hour per week to spend working in their Google Ads account.

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Fees

Basics

Ads budget
$500-$1,000 per month

This is paid directly to Google Ads and in addition to our monthly management fee.

Premium

Ads budget:
Up to $10,000 per month

This is paid directly to Google Ads and in addition to our monthly management fee.

Plus

Ads budget:
$10,000+ per month

This is paid directly to Google Ads and in addition to our monthly management fee.

Google Ads Campaigns
Up to 2 active campaigns
(Search, Shopping)
Up to 4 active campaigns
(Search, Shopping, Display)
Up to 6 active campaigns
(Search, Shopping, Display)

Tech set-up

Google Products Set-up (Google Analytics 4, Google Tag Manager, Google Search Console, Google Business Profile) and linking.
Google remarketing tag installed on your website.
Main ROI conversion (Primary) tracking configuration: form submissions, bookings, purchases, calls.
Other conversions (Secondary) tracking configuration
Offline conversion tracking (leads only)
Audience remarketing lists created
Merchant Centre account created (e-commerce only)
Google Product feed uploaded, approved and optimised in Google Merchant Centre (e-commerce only)
Landing page/s audit and recommendations

Campaign creation

Keyword research relevant to your target audience, messages, industry and strategy
Campaigns set-up as required by your business and strategies [Campaign types: Search (text ads on Google Search), Display (image ads on web pages other than Google Search) and Shopping (product ads on Shopping tab)]
Search campaigns
Shopping campaigns
< 30 products only
Display campaigns
Remarketing campaigns
Creating ad groups to organise your ads and keywords according to specific themes and audience targeting
Creating engaging advertising copy, including for Google’s ad ‘extensions’ variations, for each ad in your ad groups
Adding negative keywords and creating strategic negative keywords lists
Applying audience targeting to campaigns as necessary
Applying location targeting
Setting bids and bidding strategies (how you pay for clicks on ads)
Structuring budget across campaigns
Setting up necessary Google Ads’ ‘scripts’ (automated rules for reporting and quality assurance purposes)
Setting up ongoing Reporting dashboard for weekly optimisations

Campaign creation

Monitoring and improving performance of key elements of campaigns in line with account goals (key elements include: search terms, keywords, audiences, devices, locations, schedules, bidding strategies, budgets, product feed [e-commerce only].)
Ad copy testing for best-performing ad concepts and messages
Monthly report, live dashboard and report analysis with slidedeck.
Option to reduce management to ongoing maintenance.
Landing page A/B testing.
Set-up fee:
No
No
No
Ongoing fee billed monthly in advance:
From: $550 + GST
From $1,000 + GST
From $1,500 + GST
Get in touch

Book your free discovery call

Book your free discovery call to see how we can help you get started with Google Ads.

What my clients say

Erin's approach is methodical and data-driven, paying attention to the correct setup of analytics and conversion tracking and the subsequent monitoring and analysis of reports to drive audience targeting and ad content choices. Erin is highly skilled in the process and technologies of online advertising and approaches the task with integrity, honesty and a genuine desire to deliver positive results.

Tom Cameron

todo.vu

For over two years, Erin has been our trusted partner in Google Ads, and her straightforward and results-driven approach is truly invaluable. In one of our accounts, she not only doubled our lead count within the same budget but also significantly improved lead quality. Erin's expertise has had a remarkable impact on our campaigns.

Dan Scanlan

A Head Start / Amazing Education

Erin Haywood is a must for any business looking to grow their online brand and sales. We highly recommend Erin; she used Google Ads to effectively distribute our message to different target audiences and has had continued success achieving profitable conversions. Erin is a pleasure to work with.

Mike Walsh & Natalie Walsh

Walsh Gates

It's been clear from the start that Erin genuinely cares about our success. She takes the time to understand our business, explains her strategies clearly, and provides transparency about our ad spend and ROI. Her enthusiasm in sharing good results is infectious. Having an ads manager who genuinely cares brings us tremendous peace of mind.

Penbe Durdu

IndyForms

Let’s talk about how Google Ads can work for you

0423 057 739erin@erinhaywood.com.auMessage me
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A photograph of Google Ads Specialist Erin Haywood.

Our services

Google Ads account management services
Google Ads account set up & support
Google Ads account strategy workshop
Google Ads Self-Paced Courses
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Google Ads (AdWords) Adelaide
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