A man completing a Google Ads course.

Google Ads Course

A step-by-step guide to creating and managing profitable Google Ads for your business.

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Google Ads (AdWords) Training Course

Ready to take control of your own Google Ads account, ditch the retainer fees and have total confidence in your marketing spend?

Google Ads for Beginners is a self-paced, fully online Google Ads course supported by 12 months’ access to my live Q&A platform. That means you can complete the course on your own terms, with the valuable added benefit of personalised support from me when you need it.

Made for service-based business, Google Ads for Beginners is a step-by-step guide to help you set up and manage your own Google Ads account to achieve a profitable return on investment.

What you'll get

  • Easy-to-understand, step-by-step instructions on how to set up the required systems for your Google Ads success
  • Recommendations on account structures, settings and strategies based on years of experience in Google Ads
  • Editable templates to guide you through setting specific ROI goals for your business
  • Repeatable strategies you can use to manage your account in line with your marketing objectives in 1-2 hours per week.

You don’t have to spend hours trying to figure everything out yourself, and you don’t have to give Google your money without understanding where it’s going.

Everything you need to know about running Google Ads for your service-based business is included in this course, broken down into digestible, easy-to-understand units you can complete in a few hours each week.

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What’s in the course?

Lesson1:
Intro to Google Ads: What is Google Ads? Why should I use Google Ads? How does Google Ads work?

I create and manage your Google Ads account to perform in line with your return on investment goals. I can achieve and maintain your profitability goals, or scale my strategies and approach to help you grow.

Lesson two:
Beyond the Ads Account: What else matters for Google Ads success?

I create and manage your Google Ads account to perform in line with your return on investment goals. I can achieve and maintain your profitability goals, or scale my strategies and approach to help you grow.

Lesson three:
Setting goals *Includes ROI calculator

I create and manage your Google Ads account to perform in line with your return on investment goals. I can achieve and maintain your profitability goals, or scale my strategies and approach to help you grow.

Lesson four:
Setting up your platforms

I create and manage your Google Ads account to perform in line with your return on investment goals. I can achieve and maintain your profitability goals, or scale my strategies and approach to help you grow.

Lesson five:
Conversion tracking for service-based businesses

I create and manage your Google Ads account to perform in line with your return on investment goals. I can achieve and maintain your profitability goals, or scale my strategies and approach to help you grow.

Lesson six:
Advanced conversion tracking (Including enhanced conversions and offline conversions for leads)

I create and manage your Google Ads account to perform in line with your return on investment goals. I can achieve and maintain your profitability goals, or scale my strategies and approach to help you grow.

Lesson seven:
Setting up your Google Ads account structure

I create and manage your Google Ads account to perform in line with your return on investment goals. I can achieve and maintain your profitability goals, or scale my strategies and approach to help you grow.

Lesson eight:
Setting up your campaigns *Includes campaign template

I create and manage your Google Ads account to perform in line with your return on investment goals. I can achieve and maintain your profitability goals, or scale my strategies and approach to help you grow.

Lesson nine:
Keyword research

I create and manage your Google Ads account to perform in line with your return on investment goals. I can achieve and maintain your profitability goals, or scale my strategies and approach to help you grow.

Lesson ten:
Writing ads

I create and manage your Google Ads account to perform in line with your return on investment goals. I can achieve and maintain your profitability goals, or scale my strategies and approach to help you grow.

Lesson eleven:
Local services campaign

I create and manage your Google Ads account to perform in line with your return on investment goals. I can achieve and maintain your profitability goals, or scale my strategies and approach to help you grow.

Lesson twelve:
Dynamic search campaigns

I create and manage your Google Ads account to perform in line with your return on investment goals. I can achieve and maintain your profitability goals, or scale my strategies and approach to help you grow.

Lesson thirteen:
Display & remarketing campaigns

I create and manage your Google Ads account to perform in line with your return on investment goals. I can achieve and maintain your profitability goals, or scale my strategies and approach to help you grow.

Lesson fourteen:
Bonus: Using AI in campaign management

I create and manage your Google Ads account to perform in line with your return on investment goals. I can achieve and maintain your profitability goals, or scale my strategies and approach to help you grow.

Lesson fifteen:
Bidding & budget

I create and manage your Google Ads account to perform in line with your return on investment goals. I can achieve and maintain your profitability goals, or scale my strategies and approach to help you grow.

Lesson sixteen:
Understanding the metrics & reporting

I create and manage your Google Ads account to perform in line with your return on investment goals. I can achieve and maintain your profitability goals, or scale my strategies and approach to help you grow.

Lesson seventeen:
Optimising strategies: 1 hour/week to keep your account healthy *Includes optimisation calendar and checklist

I create and manage your Google Ads account to perform in line with your return on investment goals. I can achieve and maintain your profitability goals, or scale my strategies and approach to help you grow.

Launching Feb 1st 2024

Join the waitlist

What my clients say

Erin's approach is methodical and data-driven, paying attention to the correct setup of analytics and conversion tracking and the subsequent monitoring and analysis of reports to drive audience targeting and ad content choices. Erin is highly skilled in the process and technologies of online advertising and approaches the task with integrity, honesty and a genuine desire to deliver positive results.

Tom Cameron

todo.vu

For over two years, Erin has been our trusted partner in Google Ads, and her straightforward and results-driven approach is truly invaluable. In one of our accounts, she not only doubled our lead count within the same budget but also significantly improved lead quality. Erin's expertise has had a remarkable impact on our campaigns.

Dan Scanlan

A Head Start / Amazing Education

Erin Haywood is a must for any business looking to grow their online brand and sales. We highly recommend Erin; she used Google Ads to effectively distribute our message to different target audiences and has had continued success achieving profitable conversions. Erin is a pleasure to work with.

Mike Walsh & Natalie Walsh

Walsh Gates

It's been clear from the start that Erin genuinely cares about our success. She takes the time to understand our business, explains her strategies clearly, and provides transparency about our ad spend and ROI. Her enthusiasm in sharing good results is infectious. Having an ads manager who genuinely cares brings us tremendous peace of mind.

Penbe Durdu

IndyForms

Let’s talk about how Google Ads can work for you

0423 057 739erin@erinhaywood.com.auMessage me
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Our services

Google Ads account management services
Google Ads account set up & support
Google Ads account strategy workshop
Google Ads Self-Paced Courses
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Google Ads (AdWords) Adelaide
Google Ads (AdWords) Management Brisbane