Google Ads account management services

A thorough review of your existing website landing pages

We want to make sure your website pages are user- and Google-friendly, and that it’s easy for your website visitors to contact or buy from you on those pages.

With experience in website copywriting as well as Google Ads, we know how to ensure your website pages meet Google’s best practices and speak directly to your audiences’ needs with benefit-focussed content, strong call-to-actions and a seamless check-out or contact process.

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Initial & ongoing strategy sessions

We’ll get to know your business well: what your mission and values are, who your ideal customers are, and why these customers should choose you over everyone else.

We’ll do our own research on your industry and target market, and together we’ll devise and follow a clear strategy that’s informed by your current data and focussed on realistic goals.

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Technical audit and/or set-up

If we’re not collecting data from both your website’s and Google Ads account’s performance – and if the two platforms can’t ‘communicate’ with one another – to track which Google ad clicks are leading to website purchases, for example, we’ll have no idea what’s working in your account and what’s not.

We’ll complete an initial audit of your current systems and set-ups, if required, and configure the necessary accounts and conversion tracking to enable accurate data collection for analytics. This way, we can make informed decisions within your Google Ads account based on accurate data.

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Google Ads’ Campaigns audit and/or set-up

I’ll review current or previous campaign performance, building from an existing campaign’s foundations if it makes sense to do so. Otherwise, I’ll create new campaigns, incorporating insights from previous campaign data where possible. Campaigns and ad messaging will be developed and structured according to our agreed strategy.

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Ongoing campaign management

We’ll monitor your account’s performance on an ongoing weekly or bi-weekly basis, depending on your account’s needs, to make adjustments to bring that performance in line with your ROI goals in Google Ads. We’ll continue to test different concepts in your account to continue to improve performance, and we’ll set up live reporting dashboards for you to access at any time.